Two perspectives. One purpose. Real-World Intelligence, Commercial Expertise and Clarity. Kurschat Consulting supports pharmaceutical, healthcare and consumer health companies with independent market intelligence, commercial analysis and strategic advisory. Kurschat Consulting combines more than 30 years of pharmaceutical and OTC experience with continuous first-hand exposure to the German pharmacy market. We connect real-world market experience with structured commercial analysis to help healthcare companies and investors make better decisions.
Our work is built around two complementary areas. OTC / Pharma and Private Equity / Commercial Due Diligence. Insight from Experience. As an active pharmacist, Wolfram Kurschat personally spends approximately more than 100 hours every month at the pharmacy counter, advising customers and working with OTC products. This creates a perspective that conventional market research cannot easily replicate. For Private Equity and investment-related projects, this practical market perspective is combined with structured commercial analysis, competitive assessment and strategic evaluation.
CONSULTING . . . . . .
EXPERTISE . . . . . .
PERSPECTIVES . . . . . .
Real-world OTC intelligence from the pharmacy counter.
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OTC PHARMACY INTELLIGENCE
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VOICE OF CUSTOMER
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PRODUCT TESTING
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COMMERCIAL ADVISORY
Independent commercial intelligence for healthcare and consumer health investments.
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PRIVATE EQUITY
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COMMERCIAL DUE DILIGENCE
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MARKET & COMPETITIVE INTELLIGENCE
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VALUE CREATION
REFERENCES . . . . . .
Kurschat Consulting has supported projects and commercial questions across:
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Pharmaceuticals
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OTC / Consumer Health
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Nutritional Supplements
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Sports & Performance
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Healthcare / Medical Products
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Pharmacy & Retail
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Market & Competitive Intelligence
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Commercial Due Diligence
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Product Testing & Evaluation
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Product Launch & Relaunch
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Brand & Portfolio Strategy
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Sales & Marketing Effectiveness
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Customer & Pharmacy Insights
OTC / PHARMA . . . . . .
Real-world OTC intelligence from the pharmacy counter. Pharmacy Intelligence | Voice of Customer | Product Testing | Commercial Advisory. Our approach combines first-hand pharmacy experience with structured analysis and commercial thinking. We support pharmaceutical and consumer healthcare companies with independent insights that help improve products, strengthen brand positioning and enhance commercial decisions. Through continuous experience at the pharmacy counter, we bring real customer needs, pharmacist feedback and competitive observations directly into marketing, sales and product strategy.
FROM MARKET INSIGHT TO COMMERCIAL ACTION.
FROM COMMERCIAL INTELLIGENCE TO INVESTMENT CONFIDENCE.
PRIVATE EQUITY . . . . . .
Independent commercial intelligence for healthcare and consumer health investments. Commercial Due Diligence | Market & Competitive Intelligence | Growth & Value Creation. Our approach combines structured market analysis with industry expertise and commercial thinking. We support Private Equity investors with independent insights that help assess markets, competitive positions and commercial opportunities. By connecting market evidence with practical industry perspectives, we translate commercial realities into investment-relevant conclusions, growth opportunities and actionable value-creation strategies.
ASSIGNMENTS . . . . . .
Our assignments combine real-world market experience with structured commercial analysis, supporting both companies and investors:
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OTC brand and positioning analysis
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pharmacy market intelligence
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competitor monitoring
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product and concept evaluation
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sales material assessment
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customer and pharmacy feedback
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commercial due diligence
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market and competitive assessment
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growth strategy
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business development
APPROACH&
COMMERCIAL . . . . . .
Our approach combines first-hand market experience with structured analysis and strategic thinking. We start with the business question, not with a predefined methodology. Depending on the assignment, we combine: Market Intelligence, Competitive Intelligence, Voice of Customer, Product Testing, Commercial Analysis, Strategic Advisory The objective is always the same:
Understand what is happening. Identify why it matters. Define what should happen next. For OTC clients, this means bringing pharmacy-counter reality into commercial decision-making. For Private Equity clients, it means translating market and competitive evidence into investment-relevant commercial conclusions and value-creation opportunities.
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PHARMACY INTELLIGENCE
What really happens at the pharmacy counter?
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VOICE OF CUSTOMER
What do pharmacists, PTAs and customers actually say and need?
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PRODUCT TESTING
How does a product perform in practice – and how can it be improved?
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COMMERCIAL ADVISORY
What should Marketing, Sales and Brand Management do differently?
INDEPENDENT & PRACTICAL . . . . . .
For Private Equity clients, we translate market and competitive evidence into investment-relevant commercial conclusions and value-creation opportunities. Our approach combines structured market analysis, competitive intelligence and industry expertise to assess the commercial reality behind an investment opportunity. Depending on the assignment, we combine: Market & Industry Assessment, Competitive Intelligence, Commercial Due Diligence, Growth & Value Creation, Management Assessment, Commercial Advisory. The objective is always the same: Understand the market. Assess the competitive position. Identify the commercial opportunities and risks. Define what should happen next.
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MARKET & INDUSTRY ASSESSMENT
How attractive is the market?
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COMPETITIVE LANDSCAPE
Where does the target company stand?
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COMMERCIAL DUE DILIGENCE
What is the underlying commercial reality?
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GROWTH & VALUE CREATION
Where are the realistic opportunities to create value?
